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Privacy policy

BSIGNs + Graffix is a brand of Promorent Group that respects the privacy of people. Staff are expected to understand this policy and their responsibilities when handling personal information. Personal information means information or an opinion provided or recorded through company communication channels where an individual's identity is identified, whether general or sensitive.

Collecting personal information

Active Advertising collects personally identifiable information when a visitor registers for news or the online store, places an order or requests a quote. Information may include an email address, physical address, name, phone number and credit card information supplied by the visitor. Active Advertising also collects non-personally identifiable information such as ZIP code, city and state. If requested information is not provided, the company may be unable to provide credit, do business or provide a requested service.

Unless unreasonable or impractical, personal information is collected directly from the individual concerned. Representatives may hold information, including financial, bank-account or credit-reference details, that may be needed for particular dealings, legal proceedings or other purposes. Where permitted, the company will make reasonable efforts to seek consent before obtaining personal information from third parties.

The site also automatically collects information about computer hardware and software, which may include IP address, browser type, domain names, access times, referring website addresses, pages and routes visited, and operating-system information. The site says this information is used to operate services, maintain service quality and compile general usage statistics.

Visitors are encouraged to review the privacy statements of other websites they choose to visit through links. Active Advertising says it is not responsible for privacy statements or other content on external websites.

Use of personal information

BSIGNs + Graffix collects and uses personal information to operate the website and deliver requested services. The current policy also says the company may use identifiable information to inform visitors about other products or services available from the company and its affiliates, and may contact visitors for surveys about current or potential services. It says visitors can opt out of research or product updates through links in emails.

The current policy says the company does not sell, rent or lease customer lists to third parties. When needed to fulfill a request, information may be shared with service providers who help with statistical analysis, email or postal delivery, customer support or shipping. The policy says those providers may use the information only to provide services to Active Advertising and must maintain confidentiality. It also says sensitive personal information such as race, religion or political affiliations will not be used or disclosed without explicit consent.

Without notice, the policy says personal information may be disclosed when required by law or when the company believes in good faith that disclosure is necessary to comply with legal process, protect company rights or property, or protect the personal safety of site users or the public in urgent circumstances.

Security and changes

The policy describes safeguards intended to protect personal information against unauthorized use, disclosure, access, interference, modification, destruction and accidental loss. It says information is stored securely, access is restricted to authorized personnel, computer systems require passwords, and staff are trained on their responsibilities.

The company may update the statement in response to company or customer feedback and will publish the current policy on its website. Visitors are encouraged to review it periodically.

Companies covered & contact

The current policy names Promorent Group. It invites comments about the privacy statement and says visitors may use the inquiry form if they believe the statement has not been followed.

Terms & conditions

By accessing the website, visitors agree to the website terms, applicable laws and regulations, and responsibility for compliance with applicable local laws. Visitors who do not agree are prohibited from using or accessing the site. Website materials are protected by applicable copyright and trademark law.

Disclaimer

The current terms say website materials are provided “as is” and disclaim expressed or implied warranties, including merchantability, fitness for a particular purpose and non-infringement. The terms also say Active Advertising does not warrant the accuracy, likely results or reliability of materials on the site or linked websites.

Links, changes & governing law

The terms say the company has not reviewed every linked website and is not responsible for linked-site contents; inclusion of a link does not imply endorsement, and visitors use linked websites at their own risk. Active Advertising may revise the terms without notice, and use of the site after revision indicates agreement to the then-current terms. The current terms state that claims relating to the site are governed by New York law without regard to conflict-of-law provisions.

This carries forward the current website's legal copy, including legacy references to BSIGNs + Graffix and Promorent Group. Review and approve the final wording before making the replacement site public.